All the e-commerce apps in the world won’t make us shopaholics
The explosion of e-commerce apps of late - Fab, Shoedazzle, Myhabit, etsy - and especially the long tail of niche online stores powered by Shopify are just fighting too hard with fundamental human nature. Just appealing to people’s desire for novelty and acquiring new possessions isn’t going to be enough.
What apps and the Web have never particularly done well is change us. Everyone designing an e-commerce app will cite how massive the industry is in the offline...